Available for roles & freelance

Saara
Garza Mäki

Ecommerce Manager Head of Ecommerce

Ecommerce strategy, execution, and growth — end to end.

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About

A full-funnel ecommerce professional

Ecommerce and digital growth professional with 7+ years of experience driving online revenue, customer acquisition, and retention in international B2C FMCG environments. I have a proven track record in scaling online channels through full-funnel optimisation, CRM, personalisation, and conversion rate optimisation — with direct accountability for commercial topline performance.

Analytical and data-driven, I translate insights into structured growth plans and experimentation roadmaps. I thrive in cross-functional environments, bridging marketing, product, and technology to ship things that move the needle.

7+ Years in ecommerce
+24% Organic revenue growth
Saara Garza Mäki
Experience

Where I've made an impact

Sep 2024 — Present Finland

Ecommerce Manager

Musti ja Mirri Oy (Musti Group / SONAE)

  • Owned online revenue performance and all channel KPIs, with direct accountability for commercial topline targets
  • Defined and executed end-to-end ecommerce growth strategy covering acquisition, conversion rate optimisation, and retention
  • Led CRM and lifecycle marketing — segmentation, personalisation, and direct marketing via email and SMS
  • Drove CRO through structured A/B testing, UX improvements, and onsite personalisation; managed SEO, content strategy, and onsite merchandising
+15% YoY Online revenue
+12.3% Traffic growth
+24% Organic revenue
Nov 2020 — Jan 2022 Finland

Digital Marketing Consultant

MakiSolutions Oy · Freelance

  • Developed and executed performance marketing and growth strategies across digital channels for client accounts
  • Restructured and optimised SEA accounts, delivering measurable efficiency gains and conversion improvements
+25% MoM Conversion rate via SEA restructure
Nov 2019 — Oct 2020 International

Online Marketing Manager

Zooplus AG · Multi-market

  • Managed paid acquisition strategy across multiple international markets, optimising budget allocation and channel performance
  • Set and monitored performance targets for acquisition channels with a focus on efficiency and new customer growth
  • Improved funnel performance through experimentation, landing page optimisation, and cross-functional collaboration
Jul 2019 — Oct 2019 International

Senior Online Shop Manager

Zooplus AG

  • Led onsite CRO and content strategy; owned CRM and direct marketing to improve retention and customer lifetime value
  • Developed lifecycle marketing automation concepts — Welcome, Retention, and Win-back flows
  • Acted as Adobe Analytics key user, enabling structured reporting and data-driven decision-making
May 2016 — Sep 2019 International

Online Shop Manager

Zooplus AG

  • Executed onsite CRO including cross-selling optimisation, product category improvements, and landing page updates
  • Managed website content to improve discoverability, relevance, and conversion; executed CRM email campaigns including local segmentation
Recommendations

Kind words about me

Saara has proved a high level of drive, excellent analytical capabilities, and a very strong ability to collaborate. She managed projects efficiently and contributed significantly to the growth of our e-commerce business. What I value most in Saara is her remarkable dedication, energy, and commitment to delivering results.
Sofia Brusebäck Nordic Head of E-commerce · Musti Group
She is a true professional who brings energy to every project and makes collaboration genuinely fun. I really appreciate her strategic thinking and proactivity — she is always coming up with smart ideas to improve both sales and customer experience.
Jonna Vaarmala Campaign Manager · Musti ja Mirri
Ms Mäki showed an extremely high level of reliability. She was always able to find excellent solutions for all problems. The performance of Ms Mäki has always and in every respect earned our full recognition.
Markus Avedal Senior Sales & Marketing Manager · Zooplus AG
Education

Academic background

2020 – 2023

Master of Arts, Technical Communication

University of Vaasa

2012 – 2016

BBA, International Business and Logistics

Metropolia University of Applied Sciences

Skills

What I bring to the table

Growth & Ecommerce

  • Full-funnel optimisation
  • New customer acquisition
  • Conversion rate optimisation (CRO)
  • A/B testing
  • Onsite personalisation
  • Pricing & offer strategy

CRM & Retention

  • Lifecycle marketing
  • Segmentation
  • Email & SMS campaigns
  • LTV optimisation
  • Direct marketing

Analytics & Reporting

  • Funnel & cohort analysis
  • KPI reporting (ROAS, CPA, AOV, CAC, CR%)
  • GA4 & Adobe Analytics
  • Experimentation roadmaps

Digital Marketing

  • SEO & content strategy
  • SEM / Paid search
  • Omnichannel strategy
  • Onsite merchandising

Tools

Salesforce Optimove Dynamic Yield Optimizely Google Ads Contentful Qlik Sense SEMrush SimilarWeb Microsoft Clarity GA4 Adobe Analytics
Languages

Communication across borders

Finnish Native
English Full professional
Spanish Working proficiency
German Elementary
Swedish Elementary
Contact

Open to senior ecommerce roles in Barcelona and freelance engagements. Fill in the form and I'll get back to you within 24 hours.

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